Watch the vid on how I design toys.
Watch the vid on how I design packages.
Client: Fisher Price
Project: Butter Bean Package Design
THUMBNAILS: Thumbnails are typically the first phase in the design process. They allow me to quickly generate ideas focusing on an overall shape; inspired by the product/brand to give the client options.
ROUGH BLUELINES: After the thumbnails are reviewed the winning ideas are further refined into a rough blueline. This is where you can develop the structure more. Add product, branding, patterns etc. but still keep the sketch loose.
FINALS: The rough blueline can then be cleaned up to a finished blueline for clarity; which is often enough to communicate the idea. Sometimes a client may desire a color concept to add that wow factor when presenting to their audience.
Client: Mattel Inc.
Project: Barbie Extra Character Art Concepts
ROUGH BLUELINES: Packaging often needs to have dynamic character art to sell the magic of the toy. Clients will send me reference of the product and I start with either quick thumbnails or rough bluelines to capture the personality of the character.
CLEAN-UP: After the client reviews the rough blueline if they have any small revisions to the concept they are usually made in the clean-up phase. Revisions are a normal part of the design process and the client and I agree upfront how many “rounds of revisions” are appropriate for their project goals.
Color Final: A color concept was the final goal for this project. You can see how the concept is used as a guide for the final artwork on the package.
Client: Moose Toys
Project: Magic Mixie In-Store Display
THUMBNAILS: After discussing with the client the goals of the display; the branding and product are the inspiration for me to give a couple of quick thumbnail ideas. These thumbnails mainly focus on the best angle to communicate the display.
ROUGH BLUELINE: Once a direction is chosen by the client I render a rough blueline of the concept. Here a few revisions were given along with the green light to proceed.
FINAL COLOR CONCEPT: The rough blueline are then cleaned-up and colored for final presentation. These concepts are often used to share with vendors to sell the dream of how the products could be displayed in-store.